Alexei breaks that mould. Like all outstanding leaders, he is fearless, leads from the front, by example and by results.

Bob Ashwood, Creative Director, Wunderman

Alexei convinces through powerful leadership, strong business acumen in Direct Marketing, CRM, Online Marketing and return on investment driven client orientation. His personable and resourceful approach is world class.

Mathias Kunst, Marketing Director, VW

Alexei has a magnetic and fascinating personality. He is honest and true in his opinions and actions.

As well as being of powerful intellect, Alexei is highly successful in businessman. He is unconditional in his love of his family and the time and devotion he has for his friends.

Chris Penny, Founder, Howell Penny

He has the courage to offer an opinion, to question rather than simply accept, to recognise the input of people around him, to push people to allow them to see what they are capable of and perhaps most importantly to give time and authenticity to the many relationships he builds.

Ashley Patterson, Chief Strategy Officer, Wunderman

Alexei helped us set up the whole CRM process in CZ. He fulfilled the tasks to absolute perfection. His agency world experience and ‘out of the box’ thinking is tremendous. He always drives business forward! A true gentleman, respectable from the first contact and a great person to have an expensive Chablis with! 

Dusan Forusek, Marketing Director, Ford

Alexei served as an Interim Marketing Director for us whilst running his own company.He brought a very challenging intellectual rigor and robust process to our Brand Strategy Work , developing a strong operational plan which never lost sight of the need to sell cars.

Put simply, he gets value for the big bucks that go into marketing!

Alexei played a very key role as we sold the business back to Ford/ Mazda.

His sense of negotiating tactic came out strongly in this period – and I would say better to have him on your side!

Alexei as the catalyst and facilitator in a planned process designed to build a more collegiate and ‘in tune’ Board. Alexei has proven to be invaluable to me personally and the business I lead. 

Tim Tozer, Managing Director, Mazda

A unique combination of being a tenacious leader who demands results and a caring coach who will go to any length to ensure that his people are recognized and rewarded accordingly. In return, Alexei expects complete transparency and commitment from his team.

Chris Chadwick, Managing Director Asia Pacific Automotive, Wunderman

I worked with Alexei and his ROCQM colleagues. Alexei always brings tremendous energy and insight to the fore.

He trusts his instincts and his people. He listens and is always approachable. He is bold, to the point, has a wealth of experience and brings a smile to your face on a daily basis.    

John Brewer, Senior Executive, Microsoft.

He is a man you can trust and count on, a true business partner of the old school in the most positive sense of the word.

Marcus Starke, SVP Marketing, SAP, North America

Alexei never fails to impress me personally and prefessionaly. His experience, personality and intelligence hits you head on. He has a sense of urgency and professionalism you rarely experience today, something you long for in your close business partners. 

He posesses an outstanding blend of commercial and marketing leadership experience and skills. A geniune ‘idea generation’ expert. 

Alexei is a bone fide change agent, consistently searching for the next improvement, evolutionary shift – equally important is Alexei’s ability to foster the right organisational culture – to challenge the paradigm…but don’t be mistaken, he has frequently shown his steely determination to drive change to completion as well.

Graeme Wickman, Regional Marketing Director, Ford.

More than just an inspirational friend and business partner, I can sincerely say that I owe my career to Alexei. Not only has he consistently pointed me in the right direction but he has always provided me with invaluable advice. Most importantly, he has given me strategic frameworks that I will use for the rest of my life.

Nico Coetzee, Client Services Director, Bridge Worldwide

Alexei Orlov is a true marketing genious. He transforms peopl’e perceptions of brands. 

By using his creative intelligence, he links the desires of the customer with the requirements of the business to bring benefits and value to all parties.    His experience covers many areas, from cosmetics to automotive and retail. 

He was responsible for the highly succesful launch of the 850 Range which began the transformation of  Volvo.

Roger Leek, EVP, Fujitsu

Alexei has a magnetic aura which captivates all around him, whether it is listening to one of his worldly marketing speeches, working with him to achieve challenging business objectives or simply enjoying a business social engagement. Alexei is an inspirational orator, a shrewd business-man and has the gift of a true leader. Magical.

Lisa Cook, Senior Planner, Wunderman London

A global leader and an agile marketer who doesn’t just embrace the digital age with a laser-like focus, he influences it.

Mark Russell, President, Wunderman, Team Detroit, WPP

Alexei is a world class strategic thinker with an astute understanding for what matters at critical junction when shoppers meet retailers.

Roger Jennings, CEO Austin Reed, Worldwide

He has challenged us all to think out of the box, to listen more carefully, question and leave no stone unturned. Unafraid to ask the difficult questions and demand the best, he has generously shared his knowledge and insight, giving honest counsel with boundless energy and enthusiasm.

Janet Allen-Rogers, Global Development Director, Wunderman

A unique, charismatic, unrelenting leader, he possesses more character and personality than a box set of the West Wing.

Clarke Vincent, Senior Data Planner, Wunderman Automotive

A rare beast: a true personality in a world of corporate conformity.

Orlando Machado, Head of Analytics, Dunn Humby

He gets people/teams/countries connected, and makes them work together in a very well organized and disciplined way; sharing the successes and respectfully giving the credits to those who earn it. Meanwhile as a brilliant business man he will never loose his focus on the strategic development of the company.

Annemarie Brandsen, International Client Services Director, Wunderman (Young & Rubicam / WPP)

There should be more leaders like Alexei Orlov in worldwide companies.

Annemarie Brandsen, Microsoft Lead, Holland