Fear, the enemy of change

by admin | 14th January 2012

It had been a very difficult day. And now with the people gone, he sat and wondered why he had started the company in the first place. The fact of the matter was he loved his company, but somehow he wished he could own some great big computer that could do all the thinking and all the doing - then he would not have to deal with people. All their folly, all the nonsense and all the things that he considered distracting. He was the type of entrep ...
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Taking Care

by admin | 14th January 2012

I recently read an article where the writer wished to remind us not to “air our dirty laundry in public”- by writing and distributing e-mails that could come back to haunt.

But I must say that whilst at first glance this seemed to be obvious and good advice, some of the contents that then followed troubled me greatly-not least of all one of the quite unnecessary examples used in graphic detail to make the point:

Not so long ag ...
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Tips on Positive Anxiety

by admin | 14th January 2012

  • One can never breath a client’s air for them – but you can give them a whole lot more oxygen. Don’t try to be them and don’t try to assume, but always be ready and prepared to go the extra mile – with anxiety comes greater need.
  • Take them off defence and attack. A client has decided to put their trust in you, now it is time to help them sell that commitment powerfully into their organisation. The ...
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Brand Fusion

by admin | 12th January 2012

Most Brands Serve. Then there are just a few that do much more; they serve and they shape. They are famously successful, because they do more than lead, they transform opinion, reshape the way we think and utilise things. They are the Trend Makers, not just ‘setters’. Their truths are beautifully told, in ways that endure, for they know the skill and power of speaking in the common voice of ordinary man. Authority Brands stay with ...
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